Our Approach
Challenge
Rightline Gear makes products that make travel easier, from car top carriers to the their flagship product, the Moki door step. But the brand was stuck in the middle. Too automotive for the outdoor aisle, too outdoorsy for the auto aisle. If it's not an outdoor brand and not a car brand, what is it?
Our Approach
Challenge
Rightline Gear makes products that make travel easier, from car top carriers to the their flagship product, the Moki door step. But the brand was stuck in the middle. Too automotive for the outdoor aisle, too outdoorsy for the auto aisle. If it's not an outdoor brand and not a car brand, what is it?
Our Approach
Challenge
Rightline Gear makes products that make travel easier, from car top carriers to the their flagship product, the Moki door step. But the brand was stuck in the middle. Too automotive for the outdoor aisle, too outdoorsy for the auto aisle. If it's not an outdoor brand and not a car brand, what is it?
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