Our Approach
Challenge
Franklin, Massachusetts carries real legacy: first town to bear Benjamin Franklin's name, home to the nation's first public lending library, and the birth place of modern education. But its visual identity hadn't kept pace with its growth, and no one had done the foundational work to define what the town actually stood for.
Our Approach
Challenge
Franklin, Massachusetts carries real legacy: first town to bear Benjamin Franklin's name, home to the nation's first public lending library, and the birth place of modern education. But its visual identity hadn't kept pace with its growth, and no one had done the foundational work to define what the town actually stood for.
Our Approach
Challenge
Franklin, Massachusetts carries real legacy: first town to bear Benjamin Franklin's name, home to the nation's first public lending library, and the birth place of modern education. But its visual identity hadn't kept pace with its growth, and no one had done the foundational work to define what the town actually stood for.
Related work
